FTD in iGaming

FTD means first time depositor: a newly acquired player who made their first successful deposit.

Formula

FTD count = players with first successful deposit in the period

Why FTD matters

Registrations can be inflated by low-intent users, blocked countries, duplicate accounts, and KYC friction. FTD is closer to acquisition quality because it confirms payment intent.

Where it sits in the funnel

A typical funnel is visit, registration, KYC start, KYC approval, deposit attempt, first successful deposit, first bet, retained player.

Common mistake

Counting deposit attempts as FTDs overstates acquisition. FTD should normally require a successful settled deposit.