Deposit conversion rate in iGaming

Deposit conversion rate shows how many registered or verified players make a successful deposit.

Formula

Deposit conversion = successful depositors / eligible users x 100

Choose the denominator

Use registrations for acquisition funnel reporting, KYC-approved users for payment conversion, or deposit attempts for payment processor performance.

What affects it

KYC friction, unavailable payment methods, low trust, bonus clarity, declined cards, country restrictions, and slow payment pages can all reduce deposit conversion.

How to segment

Segment by country, payment method, acquisition source, device, KYC status, and bonus offer. A blended rate often hides the real bottleneck.