KYC conversion in iGaming

KYC conversion measures how many users complete identity verification and become eligible to deposit, play, or withdraw depending on market rules.

Formula

KYC conversion = approved users / users who started KYC x 100

Funnel stages

Useful stages include KYC required, KYC started, documents submitted, auto-approved, manually reviewed, rejected, and abandoned.

Why it matters

KYC protects the operator and supports compliance, but friction can reduce FTD volume and deposit conversion. Good analytics separates compliance quality from avoidable UX drop-off.

Segmentation

Track KYC conversion by country, document type, device, provider, acquisition source, and verification path.