What is GGR in iGaming?

GGR, or gross gaming revenue, is the amount retained by an operator before bonuses, taxes, payment costs, chargebacks, affiliate commissions, and other deductions.

Formula

GGR = total stakes - total winnings paid to players

Example

If players wager $1,000,000 and receive $940,000 in winnings, GGR is $60,000. In this example, the gross hold is 6%.

How teams use GGR

GGR is a top-line performance metric for casino games, sportsbook markets, traffic sources, player segments, countries, and brands. It helps teams understand betting volume and game economics before commercial deductions.

Limitations

GGR does not show profitability by itself. A campaign can generate high GGR while losing money after bonus cost, payment fees, fraud losses, affiliate CPA, or tax.